Navedas Brand identity system

This start up business consultancy wanted a clean, modern aesthetic that incorporated a wordmark and an icon. The wordmark is comprised of custom letter forms to invoke a sense of friendly modernism. The icon is clean and bold, without being heavy or overbearing. It commands attention, while staying approachable and memorable. The color palette in hues of purple represent future-seeking, strength, and regality. The colors stand apart from standard blues often used in competitive businesses. Marketing components balance the richness of the purple with thin-line graphics in a clean, engaging, modern way.