two smiles one hope Brand identity system

This non-profit was started by parents, whose twin boys were living with the devastating diagnosis of Duchenne Muscaluar Dystrohy. The goal of the charity was to raise funding for research and trials. It was important to the parents that both boys were represented in the logo, which was to be applied in various ways: printed, stitched, silkscreened, etc. I wanted the mark to be simple, clear, and right to the point. The final solution was two faces coming together in the shape of one heart. The forms also feel as if they're hugging. The font is playful, yet unique and strong. The color palette represents each of the boys' favorite colors.

As Two Smile One Hope picked up momentum, they held several events, such as a yearly golf event, a bicycle race and a triathlon. Branded materials for each event were styled in the same fonts and aesthetic, making a cohesive look and feel for all events under the Two Smiles One Hope umbrella.

Category

Branding

Role

  • Concept
  • Logo Design
  • Brand Design
  • Creation of print and digital assets
  • Production

 

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