I'm a professional designer and art director who has been providing print and digital design solutions for over 20 years. My years of experience afforded me the opportunity to see it all in the creative industry. Having worked for large firms, small agencies, start-ups and in-house departments, I know how important it is to be flexible, patient, and communicative. I believe true partnerships between designers and clients result in the best solutions.
I have successfully owned a freelance business for over 15 years. In this role, I wear many hats; I'm a designer, consultant, project manager, print production expert, and web developer. My projects run the gamut from simple sell sheets to complex brand redesigns, and from websites to tradeshow signage. I attack every assignment with a full understanding of the project brief and my clients' wishes to ensure a consistently successful outcome that exceeds expectations.
I also currently hold the title of Associate Creative Director, where I manage a team of B2B and B2C designers and oversee all visual creative. We work with in-house stakeholders on integrated multi-channel marketing and sales campaigns. I am responsible for every piece of creative marketing that comes through our department. This includes company and product branding, digital and social campaigns, direct mail pieces, emails, landing pages, videos, tradeshow signage, event design and print collateral. I participate in all high-level tactical strategies, campaign conceptualization and design execution. As a manager, I guide and advocate for my team. I provide reviews, facilitate 1:1s, offer career coaching, and provide basic project feedback. Previously, I taught Design Communication to second year students at Austin Community College.
I'm passionate about art/design history, thinking smarter and creating cohesive design systems. I solve design problems by thinking through the big-picture and executing down to the finest detail. I partner with my clients to provide solutions that are holistic, strategic, engaging, and results-centric.