Conviva: 'It's About Time' Campaign, Enterprise
As noted on the CenterWell page, this campaign was applied to the Conviva brand. While the messaging and concept stayed in tact, the visual execution differed to match the Conviva brand. For example, while we say "It's About Time" in the messaging, it is not part of the logo lockup like CenterWell.
As with CenterWell, this was also rewritten and shot for a Hispanic, Spanish-speaking market.
To learn more about the concept, please read the manifesto here.
Client
Humana; Conviva
Project
Omni-channel campaign, including Linear, OTT, social, direct mail, print, OOH and specialty channels for two individual brands, in English and Spanish-speaking markets.
Role
Concept
Ideation
Storytelling
Creation
Art Direction
Collaboration
Execution
Video & Photo Direction
