Conceptually, this campaign represents an uprising for consumers to take back control of their own banking, The campaign, which serves community banks and credit unions, is a direct attack on mega banks.

 

We created a logo that could take on many forms (graffiti, etched wood, or ink) to feel home spun, as if consumers were leaving their mark within their environment to show alignment to the cause. To learn more about the campaign, please view the guidelines here.

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Case study available upon request.